Arbella Insurance has had a long history of serving not only their clientele, but also the community as a whole. Besides donating millions of dollars to local charities, the company also prides itself on having a team of local agents that exercise an exceptional knowledge of the insurance industry. So when Arbella came to us for help creating powerful sites for their agents, we felt as if we were helping out our neighbor.
In a fiercely competitive industry, it was important for us to help Arbella’s independent agents stand out amongst the major insurance giants. Together, we crafted a plan that focused on ‘Owning Your Town’ and built websites and custom marketing programs to focus on generating and converting localized leads.
"Why choose Arbella? Quite simply, because we’re your neighbors"
The designs for the agency websites were focused on updating the look and feel and turning them from online brochures to lead generation machines.
To help promote the website design and marketing service programs, we created a microsite for Arbella to reference when introducing the program to their independent agents. The microsite was designed to inform the agents about the various marketing programs that were available as well as the overall benefits of the website design program.
Through the Arbella program, we have worked with countless independent insurance agencies, helping them transform their old, outdated sites to newer, responsive, lead-generation-focused platforms. We also helped these agencies craft and implement content that was SEO-targeted and unique to their business and marketing goals.
To support various independent agencies with their online marketing plans, we have created custom banners and performed online media buys to support various Arbella independent insurance agencies with their marketing campaigns. We provided a soup to nuts service offering and executed everything from the creative to the media planning and buying.