Castle Edge Insurance Agency is a national independent insurance agency and division of Realogy. Founded in 1996, and formerly known as NRT Insurance Agency, today’s Castle Edge currently does business in 36 States and the District of Columbia. The agency represents 23 national, regional and specialty insurance companies, making it one of America’s leading providers of personal lines insurance products.Launch Site »
Digital Impulse was tasked with creating a new online brand for Castle Edge, starting with a newly designed website. Our focus was on creating a clean and modern site focused on offering users a quick and intuitive way to learn more about Castle Edge as well as beginning the insurance quote process. Additionally, the site was designed to cater towards a growing number of mobile users who were engaging with Castle Edge via smartphone and tablet devices.
We worked with the Castle Edge team to implement and customize a Drupal CMS platform. The goal of the CMS implementation was to construct an environment that allowed them to easily update the site and perform content management actions that allowed the site to quickly adjust to new initiatives, service offerings and other business initiatives.
We worked with Castle Edge to help architect a site that was focused on lead-generation and conversion. It was equally important to have users understand their national presence and funnel them to appropriate regional pages. We continue to work with Castle Edge, helping them concept, implement and manage ongoing marketing programs geared towards brand awareness and lead generation.