Destination Weddings specializes in helping couples realize their dream of a destination wedding and prides itself on being an award winner in their industry and of their vast experience through planning over 20,000 weddings. However, their site structure and design was in need of an update.
Digital Impulse partnered with Destination Weddings to help give new life to the brand, drive more users to their key differentiators, as well as increase web leadflow. We created efficient funnels for conversion, new user flows and designs that prominently featured key elements while leveraging visuals of real couples celebrating a truly special and unique moment in breathtaking settings. We then sent over working files to the development team at Destination Weddings to implement.
The DI team worked with the marketing and creative departments at Destination Weddings to identify the unique templates that would be on the new site. Our IA team rearchitected the sitemap to streamline the conversion flow on DestinationWeddings.com, leading to increased signups and higher on-page engagement.
After determining which unique page templates would be designed, our creative team again worked with the client's marketing department to create impactful, focused views to be developed by their in-house production team. Our creative team proposed frontend functionality within our designs, and consulted with the client on how to bring the designs to life. This led to rapid deployment of the site and an immediate positive impact on leads coming into the site.