GI Dynamics, Inc. is a medical device manufacturer and the developer of EndoBarrier®, the first endoscopically-delivered device therapy designed to mimic the mechanisms of metabolic surgery - without altering the anatomy. 

What we've done:

Through its patented EndoBarrier® Therapy, GI Dynamics addresses the growing diabetes and obesity patient populations, which have reached epidemic proportions and represent two of the largest healthcare markets globally.

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Digital Impulse was hired by GI Dynamics to create a web experience to support and promote the EndoBarrier device. Collectively, we help design a site that focused on demystifying the product itself as well as clearly establishing who the product was for through relevant imagery and carefully concocted content.

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GI Dynamics webpage redesign

GI Dynamics Website Design

Additionally, it we had to create an experience that catered to both physicians and patients alike. This forced us to create a dual experience for each user type but maintain it in just one web platform.

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Because the EndoBarrier device is global, we also built a multi-language component into the site where users could easily select the language of preference and engage with the content without moving into a different site or experience.

GI Dynamicswebpage header