The Improper Bostonian is more than a magazine. It’s an institution. When the city’s trendsetters and elite need to know about Boston’s hottest restaurants, nightlife, shopping and events, they turn to the Improper Bostonian.
When the Improper Bostonian needed a website that would offer readers an experience that honored the magazine they turned to Digital Impulse.
And we delivered. By integrating high-end design with best in class usability we created a truly meaningful digital experience that engages users in Boston and beyond.Launch Site »
The Improper Bostonian is published twice monthly and contains a wide range of content. To deliver the best experience possible, our information architecture team created sitemaps and wireframes that outlined a page-by-page strategy to help users to flow through the site in the most intuitive way possible. Our creative team wrapped a clean, modern design around those sitemaps and wireframes to help the content jump off the page. At the same time we made it easy to navigate from article to article and section to section.
The user experience on mobile devices is even more impressive. Using responsive design, we translate information seamlessly between mobile and desktop devices. The site’s bold imagery shines making it exciting to engage with the content.
Digital Impulse integrated a full suite of advertising opportunities on both the desktop and mobile devices. The site allows for the available ad units to be included in DoubleClick’s inventory. It can now play a significant role in advertising packages that include the magazine and website, helping to increase revenue.