PAN Communications is a one of the nation’s leading Integrated Marketing and Public Relations Agencies. By leveraging data-driven techniques and developing a deep understanding of the personas that comprise a client’s target audiences, PAN delivers campaigns that make a significant impact.
"How did we get so good? We are about storytelling, through and through."
The design of the new site shows PAN as true storytellers for their clients. The UX carefully guides users through curated content and drives them to get in touch with the agency about working together.Launch Site »
The PAN Communications website needed to make them stand out. Every agency lists its offerings, the industries it serves, some case studies and a bit about company culture. Pan’s process for delivering results is technical. Sophisticated. Smart. Their culture is modern. They foster creativity and empower individual performance. Their site needed to tell this story.
Digital Impulse created a user experience that breaks from traditional navigation while effortlessly guiding users through all the most important aspects of PAN’s offering. Custom photography and thoughtful design support bold and succinct copy choices in place of long blocks of overly verbose text. The imagery speaks to process and corporate culture without the need for explanation.
Yes, the site looks great. Yes, the design and user experience are a success. But PAN Communications needed more. They needed users to be able to interact, to ask for more information, to become clients or apply for open positions. So the team at Digital Impulse wove conversion points into each page of the site.
Whether a user is on a desktop computer or a mobile device, contacting PAN Communications is easy and intuitive. Key decisions makers can contact the company for services while the top talent can apply for open positions. Anytime. Anywhere.