Scout is a rapidly growing software company focused on connecting employers with the best headhunters and search firms to fill their open positions. Hundreds of businesses use Scout to reduce their time to hire by 33%. And thousands of headhunters use Scout to increase their permanent-placement jobs orders.Launch Site »
Digital Impulse created a website for Scout that sets the standard for Talent Acquisition Technology. The site positions Scout as the industry leader in innovation, and delivers a truly engaging experience for multiple target audiences. At the same time, it works to convert users into qualified sales leads at the highest rate possible.
To clearly segment the two target audiences of the brand, Scout’s mascot stands as a guide on the homepage, clearly defining two user paths so that visitors are drawn directly to content tailored to their needs.
Tell them what makes Scout the right choice. What makes Scout different. How Scout has worked for so many other organizations. Then offer them plenty of chances to take the next step.
To create the most efficient funnel for conversion possible we started with the basics. Our designs boldly tout Scout’s benefits and differentiating factors. We pulled in testimonials from real customers, and then seamlessly integrated a variety of conversion points; allowing visitors to take advantage of a free demo, live chat, or a form for anyone ready to get started right away.
A scroll-following ‘sticky’ navigation bar makes it possible for many of these conversion points to be readily available at every step of a user’s journey through the site.
Every day more and more users are consuming information on the web with a mobile device, so Scout’s responsive experience had to be truly exceptional. With strategic information architecture, the responsive design boils the desktop experience down into a simplified and engaging experience that delivers just enough brand education while providing a harmonious balance of product demos, resources, and opportunities for conversion.