For more than twenty years, Stephanie’s’ Restaurant Group have been popular dining institutions for local residents, shoppers, visitors to Boston and business travelers looking for a hearty meal or modern, craft cocktails. That history continues at all Stephanie’s restaurants, as guests are warmly welcomed for breakfast, lunch, dinner and weekend brunch.
Digital Impulse had the challenge of combining multiple locations and demographics into one responsive website experience. Through intelligent information architecture and cutting edge design techniques, we built a site focused on the user experience as well as providing the interaction to help facilitate interaction.Launch Site »
We designed the site to work flawlessly over multiple device types and screen resolutions. Since users need the ability to make reservations quickly, on the go, we customized every aspect of the site for mobile usability.
A site is only as good as the business it produces. We intelligently integrated a variety of CTAs, such as online reservation functionality, email sign-up, and gift card purchase. Each of these features were designed specifically to improve conversion rates and with measurable user actions.
Digital Impulse continues to work with SRG, helping them concept and manage digital marketing campaigns focused on promoting the Southie location’s events, and specials across search, social and email marketing platforms. Additionally, we are working to help concept new ideas and campaigns aimed at increasing onsite customers as well as promoting the brand through a variety of strategic digital partnerships and alliances.