A clinically precise digital strategy for a leader in clinical trials tech.
Making it easier than ever to test & validate breakthroughs in medicine.
The client.
Medidata, a Dassault Systèmes company, is a leading provider of cloud-based solutions for life sciences organizations, specializing in innovative technologies that enhance the efficiency and impact of clinical trials.
Medidata’s platform offers a comprehensive suite of tools and services to streamline clinical development. Their solutions empower researchers, pharmaceutical companies, and other stakeholders to make data-driven decisions, optimize trial performance, and ultimately contribute to the advancement of global healthcare.
The challenge.
Our partnership with Medidata started as a consultative audit of their digital experience—a conversation that led to a stronger relationship and a larger scope for getting them on the road to a more personalized, intuitive website experience.
Working closely with their teams, we’ve deployed several significant optimizations to their website UX, their content strategy and execution, and their overall approach to personalization. The result: a site with more intuitive navigation, simpler pathways to relevant content, and a clear foundation for the next phase of their digital home.
Helping bridge the divide between user and content.
With a large suite of products and solutions, combined with a huge library of resources and insights, Medidata needed a streamlined UX to make the journey toward conversion as smooth as possible for each of their audiences. We deployed site-wide optimizations as part of an ongoing effort to advance them toward a truly personalized website experience.
- Refreshed navigation and user experience
- New homepage design and copywriting
- Content creation & blog writing
- Design & visual execution
- Marketing strategy consultation
- Personalization strategy & deployment planning