What makes you unique, also makes you beautiful.
Building a brand.
The client.
Bringing together more than 100 board-certified plastic surgeons, Sono Bello is America’s #1 cosmetic surgery specialist. With 60 centers across the country — and more opening every month —Sono Bello has quickly grown into a national brand, and a leader within a crowded and competitive industry.
The challenge.
Sono Bello’s foremost marketing challenge is generating quality leads at the highest possible rate for the lowest cost. From the start of our partnership, the company challenged us to use best-in-class direct response tactics to drive users from awareness to conversion. But marketing a service high in sensitivity requires a careful balance, so Digital Impulse was additionally tasked with developing a content marketing strategy based on authentic storytelling.
The facelift.
While responsive web design is the best choice for most clients, the challenge facing Sono Bello was unique. In a highly competitive industry where small lifts in conversion rate can have a massive impact on the bottom line, anything we can do to fine-tune the experience to each individual is essential. For this reason, the Digital Impulse design and development teams built separate desktop and mobile experiences that cater to each audience. Each version serves up a different experience, interface, and design in order to optimize the conversion path. Taking Sono Bello’s commitment to self-improvement to heart, we also integrated A/B testing software, a custom Google Tag Manager setup, and heat-mapping capabilities for continuous analysis and conversion optimization.
Before — and after.
Opting for cosmetic surgery is a life-changing decision. In order to nurture leads from first contact, Digital Impulse developed a series of sophisticated email drip campaigns that educate users through storytelling, highlight positive outcomes, and ultimately incentivise users to convert. But the journey doesn’t end there: we also created post-surgery email sequences that guide patients through the recovery process, ensuring the best possible outcomes and developing future brand ambassadors.
"Our team is a true extension of Sono Bello in almost every function. Our success is measured in their ongoing growth."
Take the first step.
People are busy. Because not everyone has the time for an in-person consultation at one of Sono Bello’s offices, Digital Impulse developers built a fully customized, completely secure virtual consultation experience. This ground-breaking tool allows potential patients to provide surgery goals, medical history, and even photos for a Sono Bello physician to review, on-the-go or at home, on their own time.
Nationwide SEO with a local feel.
Sono Bello is a nationwide provider, but their competitors are primarily local surgeons, who enjoy the advantages of a defined geolocation in reaching potential patients online. To move Sono Bello to the top of search rankings, Digital Impulse developed a strategy that leverages the strength of the national brand, while also emphasizing location-specific relevance with the areas the company serves. So we built fully geo-optimized web pages for each of the 60+ Sono Bello locations, complete with center details, reviews, directions, and more.
Sono Bello is about more than just cosmetic surgery. It’s about changing lives for the better. And just like the company’s board-certified surgeons, Digital Impulse took a holistic approach, reimagining Sono Bello’s lead generation efforts across every channel. From a full website redesign to content marketing, SEO to custom technology, our team worked side by side with Sono Bello to craft a high-performing digital marketing machine that converts as well as it looks.
