Campaign creative you can take to the bank.

A campaign you can trust.

The client.

SunTrust Bank is one of the largest and most trusted banking institutions in the country, holding more than $199 billion in assets in 2018 With more than 1,400 branches in 11 states and the District of Columbia, SunTrust offers clients consumer and business banking, lending, credit cards, and investment services.

The challenge.

SunTrust relies on a full arsenal of digital marketing tools to connect with potential clients, but keeping the multi-billion dollar company’s content pipeline full can be daunting. Looking for a creative jumpstart before the peak season for student loan applications, SunTrust and its partners turned to Digital Impulse for updated copywriting and design on emails and banner ads.

The benefits of collaboration.

From onboarding to final execution, Digital Impulse worked closely with the SunTrust team to make the process seamless. By integrating tested project management workflows and efficiently delegating tasks, we delivered assets on time and on budget. In the end, we launched high-performing, on-brand creative that drove bottom-line results — in record time.

Digital Impulse strategists worked closely with the SunTrust marketing and product teams to identify key demographics and user personas for the campaign. For creative inspiration, we dug deep into consumer trends, developing bold, confident copy and design that resonates with college students and parents alike. And all that research paid off — our approachable tone increased open rates, drove engagement, and increased overall application submissions.

"You're approved!"

Tightly integrated with the SunTrust marketing and product teams, Digital Impulse copywriters immersed themselves in the brand’s voice and tone to craft high-performing email and ad copy. Designed to be attention-grabbing, contemporary, and confident, the new copy dramatically increased open and click-through rates and presented a product not often considered “fun” in a fresh new light. To top it all off, our collaborative approach expedited rounds of review. “You’re approved,” indeed.

Delivering an end-to-end campaign in record time, Digital Impulse helped SunTrust drive more loan applications than ever before. By implementing efficient workflows and immersing ourselves in the company’s existing processes, our strategists, copywriters, and designers allowed the SunTrust team to spend less time on campaign development, and more time closing new business.

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"Tactful copywriting, tasteful design, and a true understanding of the audience was the perfect recipe to drive home conversions."

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Joe Gallo

Designer

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