Taking your bundle of joy on the road.

Going mobile.

The client.

UPPAbaby is an innovative company with one mission: to make high-quality baby products that fit the needs — and style sensibilities — of new parents. With more than a decade of experience in the juvenile industry, UPPAbaby offers high-end baby products that blend innovation, style, safety and comfort.

The challenge.

Like the strollers it sells, UPPAbaby was on the move when the company approached Digital Impulse. Sales were up, but as revenue increased, so did the growing pains. The company’s website featured a massive amount of content, but it was never built to function on mobile devices, and the user experience was a pinching-and-zooming mess. UPPAbaby needed a website that catered to its increasingly on-the-go customers, and challenged Digital Impulse to make it happen.

Breaking it down.

A full redesign was off the table, so responsive design wasn’t really an option. And the amount of content on the site meant developing separate desktop and mobile sites just wasn’t viable. So Digital Impulse started with an in-depth audit of the existing UPPAbaby site’s coding and infrastructure. The audit revealed the opportunity to use strategic information architecture, design, and complex coding to create a best-in-class mobile experience that leveraged content from the existing, desktop site.


"Great design like this means solving a legitimate business concern - maintaining and updating multiple sites."

Paul Vakalis

Senior Technical Lead

Collapsible content (and strollers).

Digital Impulse’s Information Architecture team identified each page required to make the mobile site a success. Carefully crafting sitemaps and wireframes, our designers created a framework that could draw content from the existing site. Each design would guide users intuitively through the mobile experience, while framing content not tailored for mobile devices. With wireframes in hand, our designers painstakingly worked to create beautiful looks for each page of the new, mobile site.

Once designs were finalized, our developers worked their magic, delivering UPPAbaby a new, stunning mobile experience in which content is automatically optimized when site managers update the desktop experience.

Keep going.

Designing a one-stop shop to fuel up

View Work

Feel the OO.

View Work